Longines launches in Sydney

Swiss watchmaking company, Longines, launches their first Australian Boutique in the Queen Victoria Building, Sydney by welcoming the Commonwealth Games Queen’s Baton.

Longines is the Official Timekeeper of the Gold Coast 2018 Commonwealth Games (GC2018) and Official Partner of the Queen’s Baton Relay.

The Queen’s Baton arrived in Australia on 24 December 2017 and carries a message to the athletes from Her Majesty, Queen Elizabeth II. It is now travelling across all states and territories of Australia to arrive on the Gold Coast in time for the Opening Ceremony of the XXI Commonwealth Games on 4 April 2018.

Australian high jumper, Amy Pejkovic, handed the 2018 Queen’s Baton to former Miss World, Aishwarya Rai Bachchan, who is Longines’ Ambassador of Elegance. Aishwarya Rai attracted a crowd of local Indian fans who recorded every moment of her speech.

She was joined on stage by Longines Vice-President and Head of International Marketing Juan-Carlos Capelli, who also spoke at the event. Matt Shirvington, sports presenter and the second-fastest Australian of all time over 100m, served as MC.

The Conquest V.H.P. Gold Coast 2018 Commonwealth Games is the Official Watch of GC2018. This exceptional Longines timepiece displays an engraving of the Gold Coast 2018 logo with the mention “Gold Coast 2018 XXI Commonwealth  Games”.

The boutique is on the George Street side of the Queen Victoria Building and its’ display of watches for sale include the Master Collection, the Heritage Collections, La Grande Classique, La DolceVita and the Equestrian collection.

Longines is located in shop 10/12 of the ground floor of the Queen Victoria Building Sydney (455 George Street, Sydney).

For more information about Longines, go to: www.longines.com.au


Longines brings Aishwarya Rai Bachchan to Sydney for the launch of the DolceVita collection

On Friday, 8 April 2016, internationally renowned actress and global beauty, Aishwarya Rai Bachchan launched the Longines DolceVita collection at a star-studded cocktail party at the Museum of Contemporary Art.
Rai Bachchan, a Longines Ambassador of Elegance for more than 10 years, used her first ever visit to Sydney to reveal the new timepiece to guests, at an Italian-inspired soiree last night.
One hundred and forty attendees came including Carla Zampatti, Terry Biviano, racing royalty James Cummings, Aje.duo Adrian Norris and Edwina Robinson, Erin V Holland, Michael Brown, Nerida Winter and reality television personality Laurina Fleure viewed the new watches in the DolceVita collection.
Inspired by the “sweet life”, the new model introduces rose gold and steel elements to the collection, which blends geometric lines with soft curves to magnify the brand’s contemporary elegance and femininity.
Upon arrival at the event, each guest was given a coin to toss into a specially-designed three-tiered fountain, with Rai Bachchan drawing the name of Benji Condi, who won a DolceVita watch as a special souvenir of the evening.
Immersed in a glamorous environment reminiscent of a 1950s cocktail party, perfectly groomed wait staff served Peroni, Negroni cocktails, Italian varietal wines and classic Roman and Neapolitan fare. To a soundtrack of European jazz and with black and white Fellini tableaux projected onto the walls, guests enjoyed parmesan, prosciutto and figs, vitello tonnato, gnocci alla ragu and assorted Dolce, true to the Italian table.
Longines was founded in Switzerland in 1832, and has maintained since that time a devotion to tradition, elegance and performance. Actress Rai Bachchan, considered one of the world’s most beautiful women, embodies the Longines slogan of ‘elegance is an attitude’.
The DolceVita collection features steel casings, a solid gold crown, quartz movement and rose gold hourglass, with some models featuring a mother-of-pearl dial and diamond setting.
For more information about Longines DolceVita watches, go to: https://www.longines.com/#!/watches/dolcevita
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