Shopping Archives - Page 4 of 6 - Sydney Event Blogger

Summersite Magazine launches in Surry Hills

Posted on March 3, 2016March 6, 2016 by sydneyeventblogger@gmail.com

Summersite Magazine launched on Thursday 3 March 2016 at China Heights, 16 Forster Street Surry Hills with an after party at Tios Cerveceria at 4-14 Foster Street Surry Hills.

Guest included the young and hip of Sydney including bloggers and people in the magazine industry. The space was filled with photography from the magazine. Drinks were provided by Young Henry’s and D&B’s Pourless Amour.

The magazine is about summer and fun. It is a thick coffee table magazine produced every six months. The magazine publisher peruses his own backyard, wanders the neighbourhood and explores the globe to discover summer in new destinations, people, brands and music. He chases the sun; seeking endless summer days, drifting into journeys, crossing borders, riding waves, finding friends and moving on again.

Defined by his gypsea lifestyle, he seeks our endless summer while discovering our new favourite places, brands and people. The dynamic crew of producers, photographers, stylists, writers and models hail from Australia, Bali, California, New York, Florida, Hawaii and Europe

Issue ONE of The SUMMERSITE features 248 glorious pages.

Special thanks to our ISSUE ONE partners: Fallen Broken Street, Billabong womens, Mr Simple, Simple Watch Co, Herschel Supply Co., Thrills, Afends, D&B’s Pour Les Amour, Young Henrys and Clean Coast Collective.

ABOUT THE PUBLISHER

Jon Laurenson is the publisher and creative director behind Summersite Media and the debut of The Summersite – a travel and lifestyle print magazine. But that’s only what he’s up to right now.

He’s a bit of a visionary, a ghostwriter behind countless brands, products and ventures. You probably didn’t know that his first ever gig in the world of business was a job making and distributing boomerangs and brewing beer with a bunch of hippies in Perth, Western Australia. But that was when he was only 14. He just wanted to make a bit of cash and surf all day with his mates. Not much has changed really.

You might know that his history includes heading up sales and marketing for Arnette sunglasses in their boom time of the late 90’s and then co-founding Electric Visual in 2000. He put his head down, worked hard (but surfed harder), and turned a small time start up into a multi-million dollar brand. But no biggie really, he was chasing the next challenge and quickly moved to take on the fashion industry. As the distributor for Poko Pano Bikinis and Brixton he established a finesse for nurturing niche brands, something he’s continued to do with his involvement in Vampirate Surfboards, Fallen Broken Street, The Anchor Bar Bondi and Komune at Keramas in Bali.

The SUMMERSITE – ISSUE ONE available from March 1st 2016 in selected retail boutiques, hotels and online at Summersite.com

ECCO showcases the best in leather at its ECCO Leather Factory Petit Event

Posted on February 25, 2016March 3, 2016 by sydneyeventblogger@gmail.com

I made my own bag at the ECCO Leather Factory Petit Event on Thursday 25 February 2016, and this has been the best event EVER.

ECCO flew its team in from the Netherlands and transformed a warehouse in Alexandria into a leather workshop equipped with everything required to make leather goods including all supplies for making a leather bag.

Australian media and bloggers were then invited to come and experience the quality and innovative technology of ECCO leather. The variety of leather was incredible. There was leather from different animals (cow, yak, sheep, pig etc.) in a multitude of colours and thickness. There was even glow in the dark leather and heat sensitive leather that changed colour when heat was applied!

Participants could choose to either make a purse, a clutch or a large carry bag. The results were amazing. Although the designs were provided, some people changed those designs to make their bag more unique. Everyone’s personality come through in the bags they produced. The creativity of the participants coupled with the quality of the leather meant that the bags that were made looked like they could easily retail anywhere for more than $100 (and for some people’s bags for more than $300).

Everyone knows that ECCO is a leading brand of shoes that combine style and comfort, but few know that ECCO is one of the largest producers of high quality leather, supplying leather to luxury brands such as Louis Vutton.

In fact, 50 per cent of its business is the supply of leather to other brands. ECCO leather supplies leather to innovative brands such as Apple (for iphone/IPAD cases and wrist bands for watches), Alexander Wang (for clothing) and Indigo jeans (for combining leather with denim).

The company was founded in 1963. It is one of the few major shoes manufacturers in the world that owns and manages every aspect of its leather and shoe productions and its retail sales.

Today ECCO’s shoes and accessories are sold in 88 countries at 3,060 ECCO shops and shop-in-shops and at 14,000 sales points around the world.

The company is family-owned and employs 19,800 people worldwide. It has factories in the Netherlands, Thailand, China and indonesia.

ECCO’s newest innovation is the second edition of its successful ECCO INTRINSIC sneaker collection – INTRINSIC 2 and INTRINSIC KARMA.

This new brand is designed to help people embrace a balanced lifestyle and make dressing up and down a breeze.

Features include direct-injected outsoles with flex zones, a low-profile design for greater comfort and flexible inlay soles shaped for natural movement.

In addition to experiencing the FUN of making a bag and getting to take it home, participants were also gifted a pair of shoes of their choice.

Now how nice is that!

For more information about ECCO, go to: http://au.shop.ecco.com/

EverAFTER magazine celebrates its first birthday in style

Posted on February 18, 2016February 23, 2016 by sydneyeventblogger@gmail.com

EverAFTER Magazine celebrated its first birthday in style at the Fairfax and Roberts flagship store on 19 Castlereagh Street Sydney on Thursday 18 February 2016.

Guest were treated to sumptuous morsels of food prepared by ARIA catering which included freshly shucked oysters with lemon pearls and ponzu, kingfish sashimi with sweet ginger, eschallot dressing and Persian fetta, sake cured beef with wasabi mayonnaise on a crispy rice cracker, avocado with ginger and shallot on a nori and sesame wafer and truffle mushroom arancini.

Black Velvet Sydney decorated the room with their delicious vanilla and caramel cup cakes.

Guests drank Jouet Perrier champagne, red and white wine and Heineken beer. They also sampled whiskys from The Glenrothers.

Special guests of the night included fashion designer Steven Khalil, personal stylist and keynote speaker Joshua Heath, and bridal milliner Viktoria Novak,

Creative Director of EverAFTER Magazine, Nicole Snow, spoke of her passion for creating the magazine and retold her own special bridal anecdotes.

EverAFTER is a stylish bridal magazine that provides all the information on creating that perfect day. It covers styling, fashion, beauty, music and entertainment. It captures those special moments that make every wedding so memorable.

For more information about EverAFTER Magazine, go to: http://www.everaftermagazine.com.au/

Sun Bum sunscreen launches in Australia

Posted on February 17, 2016February 19, 2016 by sydneyeventblogger@gmail.com

Sun Bum was founded in 2010 by two Aussies, Adam and Teagan Francis, in Cocoa Beach, Florida, USA. They created a line of premium sun care products to protect themselves, their families and their community from the harmful dangers of the sun.

Sun Bum’s premium sunscreen formulas offer Broad Spectrum UVA/UVB Protection and are Gluten Free, Paraben Free, Oxybenzone Free, Retinyl Palmitate Free, Oil Free, Cruelty Free and Dermatologist Tested.

Their Original range of specialty formulations are available in Sunscreen Lotions and Continuous Sprays in SPF15, SPF30 and SPF50, and six deliciously addictive flavours of Moisturizing Lip Balm with SPF15. Also included in the launch was After Sun products featuring Aloe Vera and Vitamin E to help heal and moisturize the skin after a long day in the sun. For the little one’s and those with sensitive skin, Sun Bum offers an All Natural sunscreen collection under their super cute Baby Bum label. Rounding out the initial offering is a sweet selection of beach lifestyle items including Beach Footballs, Frisbee Flyers, Paddle Ball sets, Beach Towels and collectible vinyl figures of their infamous and iconic logo Ape named “Sonny”.

In early 2016 Sun Bum will introduce their Signature line up of Premium High Performance mineral sunscreens and face sticks that were developed in collaboration with WSL Aussie pro surfer Julian Wilson.

The event had Sun Bum Ambassador Surfer Julian Wilson attended to launch the brand to VIPs, media and influencers, including MTV’s Krit, former Miss Australia Erin Holland, Big Brother’s Travis Lunardi, wellness blogger Caroline Groth, singer Krystie Steve and beauty editor/style influencer Eleanor Pembleton at the Bucket List in Bondi Beach.

The crowd enjoyed Coronas, Taco’s and tunes while watching the waves at Bondi Beach.

Sun Bum is priced from $4.99 AUD. For more information about Sun Bum head to www.TrustTheBum.com For specialty related esquires reach out to Australia@TrustTheBum.com

Emu Australia launches its first stand alone store in Sydney

Posted on January 28, 2016January 31, 2016 by sydneyeventblogger@gmail.com

EMU Australia is delighted to announce the opening of their first world wide stand-‐alone retail store in collaboration with retail partner All Things Australian.

The store’s official opening was on January 28th, 2016, in the heart of the busy Sydney tourist precinct in the CBD.

Positioned near The Rocks and Circular Quay at 220 George Street, the store is situated at one of the main thoroughfares for commuters and tourists to and from the CBD. The store showcases a complete 365 day range of premium products including Spring/Summer, Platinum Australian, Beach, Balance, Originals and Waterproof styles.

Influenced by their Ever Natural surroundings, from natural textures and earth-‐inspired palettes, to local cultural influences, the store is the first of the EMU Australia brand identity. Fixtures include customised features such as the Pearl White Wave Wall that matches the wave patterns featured on the brand’s footwear soles, large placement TV screens and Ever Natural wood highlights.

Choosing Australia for the first global store launch was natural due to the birthplace of the brand – Geelong, Victoria. EMU Australia is available worldwide in over 70 countries and through 5000 stores, as well as emuaustralia.com.au.

Sydney’s Fashion Weekend launches with a media and VIP Opening Night

Posted on May 14, 2015May 17, 2015 by sydneyeventblogger@gmail.com

Sydney’s fashionista’s descended upon the Royal Hall of Industries at Moore Park for the opening of Fashion Weekend Sydney on Thursday 14 May 2015.

Key guests including Jennifer Hawkins, Tegan Martin, Renae Ayris, Sophie Monk, Samantha Wills and Kate Waterhouse enjoyed cocktails and canapés at the Minchinbury Pop Bar before heading into the opening runway show, showcasing some of Australia’s best and most talented designers. The vibe was powerful, with the full scale runway production rivalling that of a Fashion Week show, with guests mesmerized by the fantastic designs and great production.

Guests were also able to browse the amazing discounts on offer from brands such as Samantha Wills, By Johnny, Ashkar, Ginger and Smart and Nicola Finetti whilst also being pampered at the Nude By Nature makeover stall.

For more information about Fashion Weekend, visit the website athttp://www.fashionweekend.com.au

The Ferrari and Tod’s host a VIP night at Westfield Sydney

Posted on March 23, 2015 by sydneyeventblogger@gmail.com

On Monday 23 March 2015, ytd, on behalf of Tod’s and Ferrari Maserati Sydney, hosted The Ferrari California T and Tod’s for Ferrari Showcase Aperitivo at the Level 3 Atrium in Westfield Sydney.

Tod’s and Ferrari, two of the world’s most prestigious and iconic brands, are both symbols of Made in Italy and known and loved all over the world. The exclusive partnership brought yet another sophisticated collection that is deeply rooted in the most authentic Italian tradition of craftmanship. An exclusive line defined by traits borrowed from the racing circuit, further refined by that unmistakable shade of red and Tod’s traditional precision in the production of exquisite leather goods.

Following the Aperitivo guests were invited to a VIP Shopping Night at the Tod’s Boutique to launch the new SS15 Tod’s for Ferrari Collection for men and inaugural women’s collection.

The partnership between Tod’s and Ferrari continues into the new SS15 Collection, a partnership that beautifully combines two luxury brands that are both symbols of Made in Italy and known and loved all over the world.

The Ferrari California T and Tod’s for Ferrari Showcase was present for two days Monday, March 23^rd –Tuesday, March, 24^th 2015 at the Level 3 Atrium in Westfield Sydney.

The Tod’s Ferrari Gommino is sold for $645 at:

Tod’s Westfield Sydney,

Level 3, Shop 3035,

188 Pitt Street,

Sydney NSW 2000

Phone: 02 8203 0901

New Look Holden Cruz launches in Sydney with a social experiment

Posted on March 3, 2015May 31, 2015 by sydneyeventblogger@gmail.com

Holden partnered with speed dating company, Fast Impressions, to send five single guys and girls on their first date in the new-look Holden Cruz to test one simple hypothesis: “You don’t know someone until you drive with them”.

The five couples were filmed while they cruised around Sydney in the new-look Holden Cruze to see if in-car tensions would ‘make or brake’ their budding romances. Utilising the new-look Cruze’s in-car technology, the couples faced challenges including navigating around Sydney and completing a reverse park.

On 3 March 2015, the results of this social experiment were revealed at an exclusive Holden Cruze launch party at the Bourbon Hotel in Sydney where the footage of the five in-car dates were critiqued by an expert panel of judges, including relationships expert and psychologist at the University of Western Sydney, Dr Peter Jonason and former Miss Universe Australia, Laura Dundovic, who also happens to have a Masters Degree in Psychology. The event was hosted by MC Pete Lazer from Shopping for Love.

The most compatible couple won a trip to the Hunter Valley (which they could take together or separately) and a new-look Holden Cruze to drive for 3 months.

The winning couple – Loretta Jacob and Aashish Chopra – were announced on the evening and chosen by the judges due to their sizzling chemistry (they even shared an on-stage kiss much to the delight of the audience).

Holden’s Director of Communications, Sean Poppitt who spoke at the event, said that the social experiment was a unique way of communicating Cruze’s strengths as a connected, feature packed car that would take away some of the tension points that traditionally play up between couples on the road.

“With its easy to use features like remote start, keyless entry and award winning infotainment system, the Cruze makes the everyday less every day and lets passengers focus on enjoying each other’s company, rather than winding each other up,” Mr. Poppitt said.

Research reveals that most tension among Australian couples while in the car were heated conversations about road directions (29 per cent), frustrations with their partner’s driving (18 per cent) and complaints from their partner about their own driving (9 per cent).

“Couples who were able to successfully complete the challenges without losing their cool have a much higher chance of succeeding in a long-term relationship.”

For more information about the Holden Cruze, go to www.holden.com.au/cars/cruze

Living Edge launches new showroom at The Woolstores, Sydney

Posted on February 10, 2015May 31, 2015 by sydneyeventblogger@gmail.com

Australia’s leading furniture supplier, Living Edge, celebrated the launch of their new state-of-the-art 1900m2 showroom at The Woolstores, Alexandria on Tuesday 10 February 2015 with high profile international and domestic guests in attendance.

The lavish event celebrated the unveiling of Living Edge’s new showroom and the brand’s extension to further servicing the needs of work environments, hospitality venues, educational facilities and the home.

Speeches were made by Herman Miller CEO, Brian Walker, and Living Edge Director, Aidan Mawhinney, who ushered in the new era of Living Edge, thanking the industry for their continued support of Living Edge and the international stable of highly coveted brands.

The new showroom demonstrates Living Edge’s traditional focus on high quality and authentic design with premium furniture sourced from established and emerging design houses across the globe.

The pods on display featured designs from Herman Miller, Walter Knoll, e15, La Chance, BassamFellows, Muuto, Established & Sons and Stellar Works and lighting from Lasvit, Louis Poulsen, Rich Brilliant Willing and Buster + Punch & more, with some pieces seen for the first time on Australian shores.

Guests not only experienced the delight of viewing displays of beautiful contemporary furniture, light installations and accessories, but also experienced an epicurean feast that matched the high quality of Living Edge.

Catering was provided by the superb Pearl catering with wine makers from Bress, Gundog Estate and Hart & Hunter on hand to take guests on a journey through eight hand-selected wines, while they soaked in the impressive store fitout by Woods Bagot.

Living Edge is the largest and exclusive Australian supplier of most of its stable of luxury brands. To celebrate this relationship, guests in attendance included high profile representatives from Living Edge’s pedigree of brands including Brian Walker CEO of Herman Miller (USA), Markus Benz CEO of Walter Knoll (Germany), Philipp Mainzer Founder of E15 (Germany) and Jean Baptiste Souletie Founder of La Chance (France).

The leading members of the interior design media were also in attendance including Vogue Living Editor-in-Chief Neale Whittaker, and editors and contributors from Better Homes and Gardens, Home, Belle and Inside Out.

Living Edge is located at The Woolstores, Shed 74, 4D Huntley Street, Alexandria NSW 2015. It is open Monday to Friday from 9am to 5:30pm, Saturday from 8am to 5pm and Sunday from 10am to 5pm. For more information visit their website on http://livingedge.com.au/ or call 02 9640 5600.

The Bucket List journal is launched at The Bucket List Bondi Beach

Posted on November 19, 2014May 31, 2015 by sydneyeventblogger@gmail.com

Hanna Axelsson Sahlen and Ashleigh Powell (aka Axel and Ash) launched Axel & Ash in April 2012 when they both finished reading Sebastian Terry’s book ’100 Things’. The book inspired them to follow their dreams. After sharing their personal bucket lists, they discovered they shared similar interests in travel and a desire to start a business, and decided to develop inspiring journals. Two years later, on 19 November 2014, Axel and Ash launched their second book, The Bucket List, at The Bucket List Bondi Beach.

My Bucket List is beautifully bound book in black cloth that invites the reader to decide what they would like to do with their one wild and crazy life by collecting all their dreams, desires and ideas in the one place.

The duo first entered the world of book publishing in with their first book, Swept Away by Wanderlust. This beautifully bound book, in an earthy latte coloured cloth, is filled with writing prompts for everyone who wanted to capture their stories whilst travelling in a fun but easy way. This book has been so successful that globetrotters and jetsetters all around the world are buying it from trendy stores in major metropolitan cities like London, Paris and Sydney.

Hanna Axelsson Sahlen is a TV studio director for ABC news while Ashleigh Powell works in finance. Both women have been very successful in their professions and are planning to release more life-style journals in the future.