Grant’s Triple Wood Relaunches

Grant’s, the number two selling whisky in Australia, relaunched its signature Grant’s whisky by repackaging it and renaming it, Grant’s Triple Wood, at an event on Thursday, 11 October 2018.

The new name communicates its unique whisky making process of maturing its’ whisky in three distinct casks: Virgin Oak, American Oak, and Refill Bourbon. The triple wood gives it a smooth, rich and mellow taste. 

 

The brand Ambassador, Justin Strzadala, explained that Australian’s love Scotch whisky but they have a bias towards single malts because they perceive them as better quality. However, that is not necessarily true. The process of blending a Scotch whisky is very complex and time consuming to ensure consistency of blend. It is a lot of work to blend a variety of whiskies to create a consistent flavour at the volumes needed to meet market demand, and then age them for a minimum of three years. Further, the flavour profile of a blended Scotch whisky can be a very complex experience with multiple layers of flavour and mouth feel, which is the result of each particular production process. This makes blended whiskies more complex than single malts. You also may not know that the history of whisky all started with blended Scotch whisky. Single malts were only actively promoted from 1963.

William Grant & Sons Holdings Pty Ltd is an independent, family owned distiller and was founded by William Grant in 1887. Grant’s is the oldest continuously family run blended whisky distillery. It is the only blended whisky producer to have its own Stillman Cooper and Master Blender working together under the one roof.

If I was reviewing the food at this event, I would give it high marks, not only for its quality but also for the way it was matched perfectly to the cocktails. But this event was not about the food.

     

Instead, I will discuss the whisky cocktails we got to try, which were all popular crowd pleasers (except for the last one which I had not heard of) and are designed to introduce novices to whisky, and are not for whisky connoisseurs who prefer to drink whisky neat, or with some water.  As more of a novice, it worked for me. Those cocktails tasted better than ones I had tasted elsewhere, although one popular blogger did confide in me that she found them a bit too sweet, and they had to wait for the ice to melt a bit for her to drink them.

The cocktails consisted of:

– Grant’s Triple Wood Espresso Martini (30ml Grant’s Triple Wood, 30ml Tia Maria and 30ml demarera sugar syrup)

– Grant’s Triple Wood Sweet and Sour (60ml Grant’s Triple Wood, 30ml lemon juice, 1tsp orange marmalade, one egg white and one drop orange bitters)

– Grant’s Triple Wood Maple Old Fashioned (60ml Grants Triple Wood, 15ml Maple Syrup and three drops of aromatic bitters)

– Grant’s Triple Wood Tall Treacle (60ml Grant’s Triple Wood, 100ml cloudy apple juice, 15ml sugar syrup and three drops of aromatic bitters)

  

So whatever preconceptions you may have Scotch whisky, Grant’s Triple Wood is a good whisky (in cocktails and drunk neat) despite it being blended and less expensive.

For more information about Grant’s Triple Wood, go to: https://www.grantswhisky.com/en/