The hotly contested winner of the Twining Design Challenge competition was announced at a cocktail party on board the Starship Sydney on Thursday 11 May 2017.
The Twinings Design Challenge is a competition that asked 33 notable Australian women to create artworks that will inspire distinctive pack designs for a new Twinings tea range. Each of these talented Australian women aligned themselves with a charity.
The top four finalists of the Twinings Design Challenge were designs by: Carrie Bickmore (who raised money for her own charity, Carrie’s Beanies 4 Cancer); Emma Freedman (whose chosen charity was Captain Courageous); Samantha Harris (who supported Make-A-Wish Foundation); and Nicole Kidman (who raised money for Variety, a children’s charity). Each finalist raised $12,102 for their charity during the competition.
The winner of the Twinings Design Challenge was Carrie Bickmore, who won for her drawing of a female dancer. Her package design will remaining on supermarket shelves nationally for the next four years. Ten cents from each packet sold will be donated to Carrie’s chosen charity, Carrie’s Beanies 4 Brain Cancer. Bickmore currently hosts The Project on Network Ten and Carrie & Tommy on the Hit Network.
Stephen Twining, a tenth generation member of the Twinings family, is Twining’s tea ambassador to the world. He travelled from England to attend the event. He talked about his ancestor, Thomas Twining, the founder of the company, and the person who opened Britain’s the first tea room at No. 216 Strand, London, in 1706. Thomas was also the first to allow women to enter the tea house. Prior to this, women were forbidden to enter a coffee house and had to send their husbands or male servants to purchase loose-leaf tea from a coffee house.
The brand wanted to celebrate 300 years of women and Twinings Tea. Twinings conducted extensive research to find out what women wanted in their tea and the finding was that women wanted something refreshing. With that finding, Twinings’ Master Tea Blender, Phillipa Thacker, created a Twinings Morning Tea just for Australian women.
In her speech, Carrie talked about her inspiration behind her package design. ‘I was a ballet dancer as a child and was always the first and last on the dance floor’, Carrie said. She wanted to be a dancer when she grew up but was advised to be a journalist due to her conversation skills and her father already working in media.
Brain cancer is the leading cause of death in children and adults aged under 40 in Australia, yet survival rates have hardly changed in the last 30 years due to a lack of research funding. The five-year survival rate of brain cancer in Australia is 22 percent. Carrie’s late husband, Greg Lange, died after a long battle with brain cancer. Now, Carrie is doing everything in her power to try and increase funding for the disease.
The event was a star-studded event with many celebrities from Sydney’s social scene attending, including: My Kitchen Rules 2015 winner, Steve Flood; model, Lauren Vickers; yellow Wiggles, Emma Watkins; radio star, Mel Greig; Real Housewives of Sydney, Christa Billich and artist husband Charles Billich; television presenter Shelly Horton; stylist and wife of Guy Sebastian, Jules Sebastian; model Samantha Harris; former Big Brother host, Mike Goldman; The Loop presenter, Olivia Phyland; The Bachelorette contestant Courtney Dober; TV presenter Justin Hill; The Bachelorette winner, Sasha Mielczarek; and of course the winner of The Twinings Design Challenge, Carrie Bickmore.
For more information about Twinings Tea, go to: https://twinings.com.au/
For more information about Carrie’s Beanies 4 Brain Cancer, go to: http://www.carriesbeanies4braincancer.com/