Milagro Tequila launches ‘Museo of Miracles’ exhibition at So Cal, Neutral Bay

The world’s most-awarded tequila, Milagro, launched a photography exhibition by Mexico City based photographer Mark Alor Powell called Museo of Miracles at So Cal Neutral Bay on Wednesday 3 May 2017.

The photography exhibition captures everyday Mexico City and the inspiration behind the Milagro brand.

It was launched just in time for Cinco de Mayo (Spanish for fifth of May) which is an annual Mexican holiday commemorating the Mexican Army’s victory over French troops on 5 May 1862 under the leadership of General Ignacio Zaragoza,

In the USA, the date has become associated with the celebration of Mexican-American culture. In Mexico, it is celebrated with military parades, a Mexican fiesta, dancing, flowers, feasts, and of course, tequila!

In celebration of the exhibition, SoCal will also host Milagro Sundays throughout the exhibition period. There will be Milagro Margarita specials, tequila tasting flights, photo competitions and the taste of an authentic Mexican menu. Guests can go into the running to win Milagro Margarita kits, and an exclusive Museo of Miracles print alongside a bottle of Milagro, simply by uploading a social photo of their favourite piece at the exhibition using the tags @MilagroTequila #MilagroTequila and #MuseoOfMiracles.

Milagro is 100 percent blue agave tequila, renowned for its smoothness, mixability and crisp clear taste. The Milagro Tequila range consists of six bottles, Silver, Reposado and Añejo and three Select Barrel Reserve ranges.

Milagro was founded in 1997 by Mexico City natives Danny Schneeweiss and Moy Guindi. Master Distiller Pedro Juarez has two key methods: firstly, the use of the remarkable Jalisco Highlands 100% estate-grown blue agave;  and secondly, a new kind of distilling process, combining both pot and column stills together.

There were two Milagro tequila cocktails served at the launch: the Margarita (Milagro tequila, fresh lime juice, and agave nectar, garnished with a lime wedge and salt) and the most popular tequila based cocktail in Mexico, the Paloma (Milagro tequila, ruby grapefruit juice, agave syrup, chilli and soda, garnished with a lime wedge). In addition, guests got to taste Milagro tequila Silver and Reposade straight

The drinks were matched with Mexican food including: dips with corn chips, tacos, ceviche, enchiladas and churros with chocolate dipping sauce.

In addition to viewing the photographs, guests listened to a Mariachi band which was playing in full swing all night.

Museo of Miracles runs from Friday 5 May 2017 to Sunday 18 June 2017 at So Cal, Neutral Bay.

So Cal is located at 1 Young Street Neutral Bay and is open seven days a week.

For more information about Milagro tequila visit: or