Heineken 3, an easy drinking, lower calorie and full flavoured mid-strength beer, celebrated the ‘Great Taste of Summer’ by throwing a party at the Watsons Bay Boutique Hotel on Sunday 12 March 2017.
Guests enjoyed great drinks, premium entertainment, summer games, tasty food and awesome music headlined by Aussie electro sensation Kilter as well as a performance from Mo ‘Funk the DJ and others.
The party was held to celebrate the success of a recent campaign which challenged Aussies to taste the new mid-strength beer brand. Heineken promised to refund anyone not completely satisfied with the taste of its latest offering. The Heineken 3 Money Back Guarantee scheme ran between January 23 and March 4 for consumers who bought either a six-pack or 12-pack of Heineken 3. Since less than 0.1 per cent of consumers actually claimed their money back on the lower calorie, lower carb product, Heineken threw a ‘Great Taste of Summer’ party to celebrate and reward fans.
The beverage tastes fresh, crisp, easy, and vibrant. It has 86 calories per bottle, 5g of carbs and 3.3 per cent ABV so consumers are able to enjoy a lower calorie beer that also tastes great.
In addition to serving an unlimited supply of Heineken 3 at the party, guests were also served beer cocktails including: the Copacabana Mule (made from Heineken 3, vodka, ginger beer and garnished with lime and mint); and Summer Splash (made from Heineken 3, Campari, lemonade and a slice of orange).
Celebrities that attended included: the winner of The Bachelorette, Sasha Mielczarek; the 2015 winners of My Kitchen Rules, Will Stewart and Steve Flood; Home and Away’s Ada Nicodemou and The Bachelor’s Zilda Williams.
Heineken 3 is available in stores and bars Australia-wide.
To find out more about Heineken 3, go to: http://www.heineken.com/au/3/Home