July 28, 2016 - Sydney Event Blogger

Jack Daniel’s is celebrating the 150th year of their distillery in Lynchberg, Tennessee and is holding a number of events globally including a master class and time travel tour in Sydney which I attended on Thursday 28 July 2016 at Harpoon Harry in Surry Hills.

For this special event, Assistant Master Distiller Chris Fletcher traveled to Australia for the first time to deliver a masterclass. After the masterclass (where six Jack Daniel’s whiskeys were tasted) invitees were taken on a time travel journey through 150 years of Jack Daniel’s history which included the 1920s Prohibition era, the 1940’s when Frank Sinatra was known for liking Jack Daniel’s, and the 1980s American punk period. Each period had its own cocktail: the old fashioned for the prohibition era; the way Sinatra preferred to drink Jack Daniel’s in the 1940s (which is two fingers of Jack Daniel’s, three or four ice cubes and a splash of water); and Jack and coke for the 1980’s period. Jack and coke is the most common mixed drink in the world. At the end of the time travel tour, guests got to relax in the bar with Jack Daniel’s and berry cocktails and canapes.

Jack Daniel’s Tennessee whiskey is the highest selling American Whiskey in the world. It is made at the same place and in the same way as it was made 150 years ago. It is different to other whiskeys. The mash is made from corn, rye and malted barley and is distilled in copper stills. It is then filtered through three metres of sugar maple charcoal. Jack Daniel’s is the only distillery that makes its own barrels. The barrel accounts for 100 percent of the whiskey’s colour and 70 to 80 percent of the whiskey’s flavour, They produce 2000 barrels a day and only use new barrels.

To celebrate their 150 anniversary, Jack Daniel’s is also hiding 150 handcrafted barrels around the world filled with prizes. Fans have from 4 July 2016 to 2 September 2016 to find these barrels. Australian Jack Daniel’s fans are given the chance to find one of 10 barrels hidden across Australia. Each barrel will contain “money-can’t-buy-prizes” and selected barrels will also include VIP tickets, and travel and accommodation for the global celebrations taking place in Lynchburg this October. Follow their Facebook page for clues and updates.

From July, the brand will also release commemorative 150th anniversary products including a Jack Daniel’s 150th 86 Proof 700ml limited edition bottle; Jack Daniel’s 1.75L commemorative 150th cradle; updated Jack Daniel’s Old No. 7 700ml packaging; and updated Jack and Cola can, Jack and Cola 4-pack and the Jack and Cola 10-pack packaging.

For more information about Jack Daniel’s, go to: http://www.jackdaniels.com/verify-age?url=au

The GoodnessMe Box Dessert Wholefood Night Markets returned to The Grounds of Alexandria on Thursday 28 July 2016.

GoodnessMe Box is an Australian venture started by Peta Shulman. She started the health food sampling service on her own two years ago when she was 25 years old running the operation out of her apartment. She turned over $1 million in the first year and now has her own office with seven employees.

Two years on she is empowering people to make better food choices and eat wholesome and better ingredients. Since the launch, more than 500,000 health food samples have been delivered across Australia.

in November 2015, Shulman brought the brand to life with Australia’s first ever Wholefood Night Markets Event at the Grounds of Alexandra. The event sold out and showcased the most unique wholefood brands,return as well as celebrity cooks and speakers.

GoodnessMe Box is a premium health food sampling service that encourages healthy food choices. Each month subscribers receive six to ten wholesome natural food products delivered to their door. GoodnessMe Box source the highest quality healthy food that are GMO-free that have two or more of the following: organic, sustainable, raw, gluten-free, dairy free, sugar free or vegan.

GoodnessMe Box subscriptions are available for $25 per month or on a three, six or 12 month subscription plan ($70, $135 and $265 respectively).

For more information about GoodnessMe Box, go to https://goodnessmebox.com/

ABOUT THE EXHIBITORS

Nature’s Way Kombucha

Nature’s Way Kombucha is nature’s naturally sparkling low sugar health drink that is 100 percent natural, 100 percent organic and 98 percent sugar free. It is known to be full of the goodness of naturally occurring probiotics, enzymes and other nutrients.

Kkao Co

Kkao Co produces a Cacao Tea made from 100 percent cacao bean husk (the outer shell of the cacao bean. For chocolate lovers, the beverage is a healthy alternative without the guilt.

Fermentanicals

Fermentanicals specialises in sprouting, activating and fermenting wholesome foods for superior nutritional absorbtion.

Heal’r

Wellness company Heal’r makes an organic turmeric spice blend with dandelion root known as Root’d. it contains seven organic herbs and spices. The benefits of the blend include improving gut health, bloating, skin disorders health disease, arthritis, inflammation, infections and liver detoxification.

Isowhey

Isowhey Wholefoods Superfoods Snacks are made from nutritious whole nuts, seeds and grains, combined with superfoods and natural dried fruit, to make healthy on-the-go snacks.

Kakadu Plum Co.

Kakadu plum is a native Australian super-fruit that has 100 times the vitamin C of oranges has been wild harvested by indigenous people in the Northern Territory and Western Australia for centuries. Kakadu Plum Co. makes a Kakadu plum powder that can be easily added to smoothies, juices, and breakfast bowls.

The Luz Almond Company

The Luz Almond Co. makes an almond based yogurt alternative. It is available in three delicious flavours; mango, natural and vanilla. it is perfect for those who can’t consume dairy or other alternatives.

Manuka Health

Manuka Honey is a monofloral honey produced from the nectar of the manuka tree. It has antibacterial properties and is a healthy alternative to sugar.

Ovvio Organics

Ovvio Organics operates The Organic Tea and Tonic Store and Naturopathic Clinic in Paddington and sells a range of organic teas, herbs and spices.

Pana Chocolates

Pana Chocolates is a smooth, rich, and silky chocolate full of essential antioxidants, amino acids, vitamins and minerals that is made in Melbourne.

Rebel Kitchen

Rebel Kitchen produces flavoured coconut mylks that contain no dairy, no soy, no nuts, and no refined sugars.

Table of Plenty

Table of Plenty has a food range which includes muesli, dukkahs, and rice cakes.

The Gourmet

The Gourmet buy products direct from the producer, winery and restaurant and sells it through their website TheGourmet.com.au

Bake Mixes

Bake mixes creates a delicious range of certified organic , vegan friendly, whole food baking mixes.

The Health Food Guys

The health food Guys spent five years sourcing, researching, tasting and perfecting their protein bars before relasing them to the market. The protein bars are dairy free, preservative free, gluten free and completely Australian made and owned.

Trumps

Trumps is the first company in Australia to produce activated products in commercial quantities to major retailers. Their Earth’s Bounty range includes almonds, cashews, sunflower kernels and a nut and seed mix.

Tumeric and Co.

Tumeric and Co deliver a range of tumeric inspired products including golden latte, a baby dal, and a daily elixir to add to your daily drink.

Wise Guy Organic Muesli

Wise Guy Organic Muesli have a 100% organic muesli which come in the following flavours: cacao, coconut, fructose, gluten free, original and raw.

Nimble Activewear

Nimble Activewear is a range of women’s activewear that is not only on trend but genuinely accessible.

ClassPass

ClassPass offers Australian members access to interstate and international fitness.

The Banting Food Company

Banting is a low carb diet that is high in healthy fats and LCHF. An effective way of losing weight is to eat natural fats such as avocado, nuts, seeds and coconut instead of sugars and carbohydrates.

Soma Organics

Soma Organics have a superfood snack range. Their Soma Bite snack bar is a fusion of seeds, nuts and berries cold pressed to ensure the nutrition remains..

Natura Siberica

Natura Siberica is an organic beauty brand for bath, body and hair based on wild harvested herbs and natural ingredients exclusively sourced from Siberia.

RosehipPLUS

RosehipPLUS is pure and natural Australian Certified Organic skin care range which help supports healthy looking skin.

Good Bones

Good Bones is the only certified organic bone broth made in Australia.

80raw/20paleo

80 raw, 20 paleo create raw, vegan, paleo desserts for people with certain nutritional requirements.

Viberi

Viberi is a New Zealand black currant company has the largest certified organic blackcurrant orchard in the country. They create the 100 percent certified superfoods from their freshly picked blackcurrants.

Pic’s Peanut Butter

Pic’s peanut butter is made from freshly roasted Australian peanuts and nothing else but a pinch pf salt.