The Rocks Aroma Festival brings together the very best in brewers, baristas and boutique roasters from around Australia for one magical day of caffeinated delight on Sunday 24 July, 2016.
Tantalise the taste buds with more than 60 coffee and gourmet food stallholders, food trucks, latte art competitions and demonstrations, pop-up bars, performers and amazing coffee inspired specials.
Brewing industry leaders are showcasing some incredible offerings at Aroma. Melbourne brand St Ali are popping up with their Sydney outlet, Sensory Lab, to deliver a fuss free speciality coffee experience that focuses on the minimalist magic behind the perfect brew.
Sydney’s rockstar roasters, Pablo and Rusty’s, are recognised around town for their small-batch roasted beans. A regular at Aroma for the last few years, the team are known for their ethically sourced produce and stellar trio of espresso blends.
The Rocks Aroma Festival is about celebrating coffee from every corner of the globe. Malgudi Days bring their South Indian style filter coffee made with stretched milk to the festival while Djebena Coffees will be brewing coffee the traditional Ethiopian way, in a clay pot called a ‘djebena’.
If hot drinks aren’t your cup of tea, the Aroma Brew Bar is a pop-up bar with a difference. For one day only, the bar is serving up Mr Black artisan cold press coffee liqueur cocktails and a coffee infused beer, poured especially for Aroma by the team at Endeavour Vintage Beer Co.
Visitors to The Rocks can enjoy a stellar program of music across the festival site, including folk-pop duo Microwave Jenny, and gypsy band Lolo Lovina on the La Toosh stage. Roving performers, and DJs are also on the menu, playing fresh and funky soulful sounds all day long.
There’s a whole host of activities planned for when you’re not savouring a warm drop. Breville’s Latte Art Smackdown is back and sees professional baristas battle each other in a knockout competition for who can pour the prettiest cup. Those who feel they’ve got what it takes can also join in – an amateur Latte Art competition is taking place on the day with one lucky pouring punter taking home a Breville Oracle coffee machine. People who are new to Latte art, can visit the Breville Marquee for some tips.
Australia’s leading almond milk brand, Almond Breeze, is hitting the Aroma Festival stage to run the regional heats of its Breezy Masters competition. The “Masters” is the first non-dairy competition to be run nationwide, where baristas from across the country will be invited to craft the most creative latte art in a bid to compete in America.
After the excitement of watching Australia’s best battle it out for coffee glory, wind down over a latte and relax at the smoothfm Picnic Area. The soothing sounds of classic songs will mix with the scents of roasted beans and be carried on the air through the cobblestoned laneways of The Rocks.
Visitors can also raise funds for Australian dairy farmers by buying from the Sam Project’s mobile café. Pauls, exclusive dairy milk sponsor of Aroma, is also a supporter of the Sam Project whose mission is to impact all Australians to live a mentally and physically healthy life.
The festival also offers an impressive array of workshops in the two weeks leading up to the big day. Curated by the Australian Speciality Coffee Association, coffee connoisseurs can unleash their inner barista and learn tips from industry experts on key flavour profiles, how to brew great coffee at home and impress with Latte art designs.
Aroma’s newest partner, Food Network, will be filming live at the Aroma Coffee Festival. Food Network is Australia’s first and only free-to-air food channel bringing some of the world’s most popular food personalities to TV screens 24/7. Keep an eye out for some of the crew who’ll be capturing all the action, excitement and ‘froth’ of the day
The Rocks is one of the most envied heritage destinations in the world. The Rocks’ unique heritage is preserved and celebrated in large scale and intimate quality events, outdoor markets, and educational tours. The Rocks is a perfect blend of culture, cuisine and a myriad of experiences worth savouring. The Rocks attracts over 14 million visitors each year as an extraordinary place in Sydney that the world talks about.
Visit the therocks.com for more information.
The Rocks Aroma Festival
Sunday 24 July, 10am – 5pm
With coffee experiences and workshops in July