On Friday, 8 April 2016, internationally renowned actress and global beauty, Aishwarya Rai Bachchan launched the Longines DolceVita collection at a star-studded cocktail party at the Museum of Contemporary Art.
Rai Bachchan, a Longines Ambassador of Elegance for more than 10 years, used her first ever visit to Sydney to reveal the new timepiece to guests, at an Italian-inspired soiree last night.
One hundred and forty attendees came including Carla Zampatti, Terry Biviano, racing royalty James Cummings, Aje.duo Adrian Norris and Edwina Robinson, Erin V Holland, Michael Brown, Nerida Winter and reality television personality Laurina Fleure viewed the new watches in the DolceVita collection.
Inspired by the “sweet life”, the new model introduces rose gold and steel elements to the collection, which blends geometric lines with soft curves to magnify the brand’s contemporary elegance and femininity.
Upon arrival at the event, each guest was given a coin to toss into a specially-designed three-tiered fountain, with Rai Bachchan drawing the name of Benji Condi, who won a DolceVita watch as a special souvenir of the evening.
Immersed in a glamorous environment reminiscent of a 1950s cocktail party, perfectly groomed wait staff served Peroni, Negroni cocktails, Italian varietal wines and classic Roman and Neapolitan fare. To a soundtrack of European jazz and with black and white Fellini tableaux projected onto the walls, guests enjoyed parmesan, prosciutto and figs, vitello tonnato, gnocci alla ragu and assorted Dolce, true to the Italian table.
Longines was founded in Switzerland in 1832, and has maintained since that time a devotion to tradition, elegance and performance. Actress Rai Bachchan, considered one of the world’s most beautiful women, embodies the Longines slogan of ‘elegance is an attitude’.
The DolceVita collection features steel casings, a solid gold crown, quartz movement and rose gold hourglass, with some models featuring a mother-of-pearl dial and diamond setting.
For more information about Longines DolceVita watches, go to: https://www.longines.com/#!/watches/dolcevita