ECCO showcases the best in leather at its ECCO Leather Factory Petit Event

I made my own bag at the ECCO Leather Factory Petit Event on Thursday 25 February 2016, and this has been the best event EVER.

ECCO flew its team in from the Netherlands and transformed a warehouse in Alexandria into a leather workshop equipped with everything required to make leather goods including all supplies for making a leather bag.

Australian media and bloggers were then invited to come and experience the quality and innovative technology of ECCO leather. The variety of leather was incredible. There was leather from different animals (cow, yak, sheep, pig etc.) in a multitude of colours and thickness. There was even glow in the dark leather and heat sensitive leather that changed colour when heat was applied!

Participants could choose to either make a purse, a clutch or a large carry bag.  The results were amazing. Although the designs were provided, some people changed those designs to make their bag more unique.  Everyone’s personality come through in the bags they produced. The creativity of the participants coupled with the quality of the leather meant that the bags that were made looked like they could easily retail anywhere for more than $100 (and for some people’s bags for more than $300).

Everyone knows that ECCO is a leading brand of shoes that combine style and comfort, but few know that ECCO is one of the largest producers of high quality leather, supplying leather to luxury brands such as Louis Vutton.

In fact, 50 per cent of its business is the supply of leather to other brands. ECCO leather supplies leather to innovative brands such as Apple (for iphone/IPAD cases and wrist bands for watches), Alexander Wang (for clothing) and Indigo jeans (for combining leather with denim).

The company was founded in 1963. It is one of the few major shoes manufacturers in the world that owns and manages every aspect of its leather and shoe productions and its retail sales.

Today ECCO’s shoes and accessories are sold in 88 countries at 3,060 ECCO shops and shop-in-shops and at 14,000 sales points around the world.

The company is family-owned and employs 19,800 people worldwide. It has factories in the Netherlands, Thailand, China and indonesia.

ECCO’s newest innovation is the second edition of its successful ECCO INTRINSIC sneaker collection – INTRINSIC 2 and INTRINSIC KARMA.

This new brand is designed to help people embrace a balanced lifestyle and make dressing up and down a breeze.

Features include direct-injected outsoles with flex zones, a low-profile design for greater comfort and flexible inlay soles shaped for natural movement.

In addition to experiencing the FUN of making a bag and getting to take it home, participants were also gifted a pair of shoes of their choice.

Now how nice is that!

For more information about ECCO, go to: http://au.shop.ecco.com/

 

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