Last night over 1,000 public relations, media and celebrities gathered at Bungalow 8 for the annual Social Diary party. Social Diary, established in 2004, is warmly regarded as the ‘PR Bible’.
The theme this year was ‘REALITY’ – which guests took to extreme limits to represent. With over $15,000 in prizes for the Best Dressed, the competition was fierce. Social Diary founder Tiffany Farrington dressed as Big Brother’s ‘Social Diary Room’ which opened up to allow guests inside to record their ‘confessions’ broadcast live at the party on a huge screen. There were live crosses to various activations in the venue all night, meaning effectively all guests were part of a live streaming reality show.
Best Dressed Pair were Jean Gauthier & Johnny Rockstar, who dressed as ‘Mr & Mrs Couch Potato’ inside a huge couch on wheels that guests could recline on for pics.
Judges for Best Dressed were Ricci Guarnaccio (Geordie Shore), Tim Dormer (Big Brother/Celebrity Apprentice) & Donny Galella (Beauty & The Geek).
There was a Voice/Idol/X Factor live karaoke booth, a special canape of gazpacho made & served by Sammy & Bella from My Kitchen Rules, Survivor entrance complete with huge crocodile (borrowed from Sydney Event Blogger), Tribal Council chill out area, a Big Brother bed and bars scattered around for guests to enjoy Vodka O, [Yellow tail] wines, Stella Artois, Sydney Cider, Ocean Spray and Aqua Botanical water. Guests could be made up by artists from the Australasian College of Natural Therapies, be served cocktails by the pilots from Trolley’d – a mobile bar made from an original Ansett trolley – or the Stolen Rum bar in a tiki hut.
A popular show of the night was The Bachelor, with WINK models providing gorgeous Bachelor boys adorned with scratch marks and kisses who threw out roses to the crowd. Guests lines up to have their photo taken in the Polite in Public photo booth which included an image of Tim Robards from The Bachelor as an animation handing out a rose.
-Joe Moore (The Voice)
-Erin Holland doing a tribute to Susan Boyle
-Aric Yegudkin & Masha Belash (Dancing with the Stars)
-Prinnie Stevens singing ‘Back to Life’ (Back to Reality) by Soul II Soul
-Drag queen extraordinaire Marie Claire
-One Stop DJs
The party went into the wee hours of a school night, with PR people who throw parties for other people all year enjoying their very own.