Australia’s wagering giant awakens with a new brand and high-profile sports ambassadors

Australia’s wagering giant unwakens with the unveiling of a thrilling new brand, UBET, at a gala ‘green carpet’ event at Sydney’s Carriageworks on Wednesday 29 April 2015.

The re-branded wagering division from TattsBet to UBET will become Australia’s premier sports and race betting destination. TattsBet started trading in 1962 as TAB Queensland. It was privatised in 1999 and took over TAB operations in NT (2000), SA (2002), Tasmania (2012). The business generates turnover in excess of $3.5 billion annually. Parent company Tatts Group is Australia’s largest provider of wagering, lotteries and gaming in products and services.

Amid the fanfare, UBET announced a series of high-profile sports ambassadors and suite of new sponsorships. UBET announced its League of Legends, featuring some of the biggest names on the Australian sporting scene.

Three-time AFL premiership player Jonathan Brown, dual NRL premiership player, NSW Origin and Kangaroos legend Anthony Minichiello, former Wallabies captain Nathan Sharpe, four-time Bathurst champion Greg Murphy and former ESPN host and US sports expert, Jason Bennett all joined the UBET team as ambassadors.

All five will provide expert insights and commentary for UBET punters.

In addition to its existing sponsorships of racing carnivals around the country and the Gold Coast Suns, UBET announced new partnerships with the Port Adelaide Football Club, V8 Supercars, Melbourne City Football Club as well as official, national charity partner – Mates4Mates.

UBET, as the exclusive retail operator in Queensland, South Australia, the Northern Territory and Tasmania, has the distinct advantage of being one of only two wagering providers to offer a true multi-channel experience with web, mobile app and telephone betting available in addition to on and off-course retail outlets. One of the major changes under UBET is the emphasis on innovation and new technology.

UBET has launched a new website as well as best in class mobile and iPad apps, which provide punters with a vastly different digital experience. Some of the key features include a more intuitive design, quick multi bets, improved account management functionality and live Sky Racing vision (excluding NSW and Victorian thoroughbreds).

But UBET isn’t turning to the online world at the expense of bricks and mortar. It recently opened Australia’s first UBET store at New Farm in Brisbane, commencing a multi-million dollar investment in its 1,200 outlet-strong retail network, with the next store to roll out in Tasmania followed by Adelaide.

The new retail concept represents the TAB of the future – a vastly different look and feel with cutting–edge video wall technology, sound canopies, stadium-style seating and new betting terminals. The TAB stores won’t all move to UBET stores overnight. It’s a 3-5 year transition given the size of the network

In an Australian first, the inclusion of UBET Live, a digital, in-play sports betting solution will allow punters to bet through a customised app on an in-store tablet device.

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