Tod’s Launch at Westfield Sydney

It always surprised me how most luxury designer labels started from very humble beginnings to become companies of highly sought after products that symbolise wealth and exclusivity. The Italian luxury brand Tod’s is such an example. It was …started by cobbler Dorino Della Valle out of his basement in Marche, Italy in the late 1920s and expanded by his eldest son Diego Della Valle into a factory that manufactures handmade shoes for American department stores in 1970’s.

Since then, it has grown with numerous stores around the world including large flagship stores in Europe, USA, China, Japan, Singapore, Hong Kong and Indonesia. On 11 June 2014, Tod’s launched its first shore in Australia at Sydney’s Westfield. This boutique will be selling a wide range of Italian made Tod’s bag, shoes and accessories for both men and women.

At the launch, guests viewed the new season selection of shoes and handbags, while Stedmans Hospitality waiters served tasty treats prepared by Justin North and Ca’del Bosco champagne.

An Italian artisan, Laura Cherici, was flown in from Italy to demonstrate the craftmanship in making a pair of the label’s classic gommini loafers.

Celebrities of the night included actress Grace Huang, television host of The Mole Australia – The Amazing Game and The Great Outdoors Tom Williams, judge of Channel 10’s The Renovators (and former CEO of Sanofi Pty Ltd, Conde Nast and Monocle) Robyn Holt, actress Emma Lung, Channel 7 Australia‘s Fashion Stylist Donny Galella, NovaFM breakfast show presenter Michael “wippa” Wipfli, Carl Kapp models Amber Durney and Lorena Sanchez (who were incidentally wearing Carl Kapp), Channel Nine’s Today Show Australia co-host Lisa Wilkinson, Miss World – Australia finalist Regina MacKenzie, men’s fashion blogger Christopher Haggarty, and my lovely friend Ron Basto (who is a lawyer, not a celebrity).

A lot of praise goes to the Tod’s Hong Kong team, Ytd. Pty Ltd and Hush Communications for putting on such a great event.

Even if founder Dorino Della Valle had lofty aspirations for his brand (which I am sure he wouldn’t have), he would have never imagined a store opening in Sydney some 80 years later with such lavish interiors. Nor would he have imagined an array of guests who were every bit as glamorous as the brand.


IMG_4083 IMG_4088 IMG_4091 IMG_4092 IMG_4095 IMG_4096 IMG_4097 IMG_4099 IMG_4100 IMG_4101 IMG_4104 IMG_4105 IMG_4106 IMG_4107 IMG_4108 IMG_4109 IMG_4113 IMG_4114 IMG_4118 IMG_4120 IMG_4122 IMG_4124 IMG_4126 IMG_4127 IMG_4132 IMG_4134 IMG_4135 IMG_4138 IMG_4139 IMG_4141 IMG_4147 IMG_4148 IMG_4149 IMG_4153 IMG_4154 IMG_4156 IMG_4160 IMG_4161 IMG_4162 IMG_4167 IMG_4172 IMG_4175

Leave a Reply

Your email address will not be published.